Overview Irdeto, a global leader in cybersecurity, offers advanced protection for critical infrastructures across multiple sectors. With a focus on the growing electric vehicle (EV) charging ecosystem, Irdeto aimed to enhance its brand visibility and position itself...
Find Resources Here
Input keywords to search for specific resources, services, or information.
Case Studies
Discover the Latest Insights
Stay informed with our informative insights.
Amplifying PTR’s Leadership Brand
Overview Recognizing the importance of personal branding, PTR sought to position its three founding partners as thought leaders to enhance their visibility and solidify the firm's authority in the industry. The initiative aimed to connect the founders' expertise to...
Strategic Marketing Transformation for Matos
Overview Matos, an AI-driven data automation platform, needed a strategic marketing overhaul to effectively communicate its value in the competitive market research space. Acquired by PTR, a leading research and advisory firm, Matos was poised for growth but required...
Elevating UTEC’s Brand Presence in the GCC and Global Markets
Overview UTEC (Universal Technical Engineering Company), a leading manufacturer in the power, electrical, and industrial sectors based in Saudi Arabia, sought to expand its brand presence beyond the domestic market into the GCC and global regions. With a strong...
New Product Development for a North American T&D Equipment Manufacturer
Request Background: A large Japanese manufacturer of T&D equipment wanted to diversify globally and expand its global equipment business into new markets. The company asked for a global overview of six products (Power & Distribution Transformers, High/Medium...
Opportunity Assessment for a T&D Equipment Manufacturer
Customer Request: A tier-1 manufacturer of T&D equipment wanted market analysis of various MV Switchgear products in their portfolio incl. AIG/GIS Primary switchgear, AIS/GIS Secondary Switchgear, Outdoor CBs and Auto-reclosers in 18 high demand countries around...
Sales-Channel Strategy for a German EV Charging Manufacturer
Customer Request: A German manufacturer of EV Chargers wanted to expand their EV wallbox business in Europe beyond the German speaking DACH region. For their go-to-market strategy and tactical business, they were looking for information including: Growth of Electric...
New Market Entry Support for a T&D Equipment Manufacturer
Customer Request: A manufacturer of MV switchgear in united states wanted to analyze the market for a new MV Switchgear product in North America, particularly for Industrial segment. Research was to be used to develop the strategy for this product in the market, and...
Regional Growth & Expansion Strategy for a European EV Manufacturer
Request Background: A European manufacturer of EV chargers wanted to understand the dynamics of charging infrastructure market in USA across different states. This information was needed by their US team in order to prioritize top 15 states which can be targeted to...
Investment Due-Diligence for a Private Equity Firm
Customer Request A private equity firm was looking to invest in a target company active in reactive power equipment domain. For their due diligence process, they wanted to understand the market landscape including possible competitors and the realistic market...
Irdeto’s Brand Awareness in EVCI Cybersecurity Space
End-to-end marketing solution for Irdeto including a detailed whitepaper, a webinar in collaboration with other EV charging industry experts, and co-branded social media posts. Problem statement: Our client, one of the leading cybersecurity solutions providers in the...
Analysis of Public Chargers Market in Key Country Markets
Request Background: A Canadian manufacturer of power equipment wanted to understand EVSE market particularly around public charging infrastructure in 39 key countries in North America, Europe and APAC. It was desired to have the market segmented by connector type and...