Overview
UTEC (Universal Technical Engineering Company), a leading manufacturer in the power, electrical, and industrial sectors based in Saudi Arabia, sought to expand its brand presence beyond the domestic market into the GCC and global regions. With a strong reputation locally, UTEC aimed to establish itself as a trusted brand internationally. To achieve this, UTEC partnered with PTR, an advisory firm with deep expertise in the power sector, to enhance its marketing and branding efforts.
Challenges
-
- Brand Recognition: While well-known in Saudi Arabia, UTEC’s visibility in the GCC and international markets was limited.
- Thought Leadership: UTEC needed to showcase its technical expertise and thought leadership to stand out in the competitive power sector.
- Digital Presence: UTEC’s digital footprint was underdeveloped for supporting growth in international markets.
Solution
PTR developed a comprehensive marketing strategy to boost UTEC’s brand presence. The strategy included positioning UTEC’s CEO as a thought leader through opinion articles, interviews, podcasts, and social media, while also improving the company’s digital presence with impactful content and media placements. PTR executed targeted content promotion through LinkedIn ads and magazine features, organized webinars, and managed social media to drive engagement. These efforts increased UTEC’s visibility, thought leadership, and business opportunities in key markets.
