Overview
Irdeto, a global leader in cybersecurity, offers advanced protection for critical infrastructures across multiple sectors. With a focus on the growing electric vehicle (EV) charging ecosystem, Irdeto aimed to enhance its brand visibility and position itself as a thought leader in the cybersecurity space for connected EV chargers. The goal was to publish impactful content addressing cybersecurity challenges in EV infrastructure to engage potential clients and partners.
Challenges
Irdeto needed to build its brand presence in a competitive market by educating stakeholders on the importance of cybersecurity for EV charging stations. The challenge was creating content that not only highlighted the unique vulnerabilities of the EV charging ecosystem but also positioned Irdeto as a trusted provider of solutions. Additionally, the company aimed to generate leads and build credibility within the industry.
Solution
The PTR MSS team developed a strategy to enhance Irdeto’s brand visibility and thought leadership. This included producing a co-branded whitepaper on cybersecurity threats in the EV charging ecosystem. The team also organized a high-impact industry panel and webinar featuring Irdeto and key partners to engage the target audience. Finally, PTR amplified the content’s reach through co-branded social media posts, driving engagement and increasing Irdeto’s market presence.
