Overview
Matos, an AI-driven data automation platform, needed a strategic marketing overhaul to effectively communicate its value in the competitive market research space. Acquired by PTR, a leading research and advisory firm, Matos was poised for growth but required a strong marketing foundation to drive brand awareness and customer engagement. This case study highlights how PTR’s marketing team helped Matos increase visibility, generate leads, and align with the company’s strategic goals.
Challenges
Matos, despite its powerful AI tool for automating data collection, struggled to differentiate itself in a crowded market of data solutions. The company lacked a comprehensive marketing strategy to:
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- Increase brand awareness
- Establish itself as a leading, cutting-edge player in market research automation
- Create an effective lead generation funnel
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Solution
PTR developed a tailored marketing strategy to strengthen Matos’ market presence and drive growth. This included a refreshed visual identity, new logo, and updated customer personas. PTR also redesigned the website, developed lead generation funnels, and crafted targeted content strategies. To increase brand awareness and drive conversions, PTR implemented email campaigns, industry placements, and social media outreach. These efforts positioned Matos as a trusted, innovative leader in AI-powered market research automation and helped streamline the customer journey, driving demand and increasing lead conversions.
