A global manufacturer of T&D equipment wanted to perform a competitive analysis to benchmark its brand awareness and market positioning against its biggest competitors.
A multi-faceted analysis was provided covering various elements of competitive analysis. Specifically, the solution consisted of the following:
- Market shares by country by product
- SWOT analysis by country – now vs future
- Benchmarking against five criterion – now vs future
Information for this analysis was gathered through interviews with utilities, EPCs, and other manufacturers in the countries of interest.