Customer Request

A global manufacturer of T&D equipment wanted to perform a competitive analysis to benchmark its brand awareness and market positioning against its biggest competitors.

Solution

A multi-faceted analysis was provided covering various elements of competitive analysis. Specifically, the solution consisted of the following:

• Market shares by country by product
• SWOT analysis by country – now vs future
• Benchmarking against five criterion – now vs future

Information for this analysis was gathered through interviews with utilities, EPCs, and other manufacturers in the countries of interest.