A manufacturer of MV switchgear in united states wanted to analyze the market for a new MV Switchgear product in North America, particularly for Industrial segment. Research was to be used to develop the strategy for this product in the market, and to decide the best way forward.
A detailed study was conducted to evaluate the market opportunity for 12 large industries through survey of end-users complimented by industry-specific market models using secondary distribution design topology for each of these industries.
In addition to market potential, analysis of sales channels for the product, bid evaluation and selection process, and lead identification was carried out. The results were presented in a PowerBI dashboard for better visualization with multiple licenses to share with the remote teams.
Based on the results of the study, it was identified that US market is not suitable for this product idea, saving client 8-figure investment on manufacturing expansion.