Overview:
In this episode of Industrial Futures, recorded live at CWIEME Berlin 2025, our host Saqib Saeed—Chief Product Officer at PTR Inc.—sits down with Kirsi Seppäläinen, Senior Vice President of Commercial Planning and Product Management at Stora Enso.
With a rich background in strategy, communications, and sustainability, Kirsi shares how Stora Enso is driving the global shift from fossil-based materials to renewable, bio-based solutions. She discusses the challenges of scaling sustainable innovations, the pivotal role of commercial planning in biomaterials, and how regulatory frameworks across Europe are shaping the future of eco-friendly packaging.
Highlights:
The bioeconomy vision of Stora Enso and its real-world impact
Commercial barriers to market adoption of renewable materials
The role of policy and collaboration in accelerating the green transition
Why platforms like CWIEME Berlin matter for driving cross-industry dialogue
Whether you’re in the energy sector, packaging, or materials innovation, this episode offers powerful insights on how leading companies are reimagining industry for the planet.
Speakers
Kirsi Seppäläinen// Vice President, Commercial Planning and Product Management in Stora Enso
Kirsi Seppäläinen is Vice President, Commercial Planning and Product Management in Stora Enso, Biomaterials division since November 2022. She has also sales responsibility for major key accounts and leads the pulp innovation and R&D team. She has worked for Stora Enso since 2011, having earlier had managerial positions in strategy, communications, marketing, innovation, sustainability and sales. Prior to joining Stora Enso, she held many communications, marketing and sustainability positions with several global companies. She is passionate about sustainability and leaving a better world to the future generations. She loves working at Stora Enso as the company aims at doing good for the people and the planet by replacing fossil-based materials with renewable ones.
Saqib Saeed // Chief Product Officer – PTR Inc.
Saqib is a highly accomplished market research professional and a data storyteller in the international energy industry. With over a decade of experience in the field, he currently serves as the Chief Product Officer at PTR Inc. His expertise lies in the power grid and e-mobility equipment sectors. Saqib has overseen numerous global market research studies throughout his career and provided valuable insights to key decision-makers at various Fortune 500 companies. He is a member of the editorial board for Transformers Magazine and a member of the Advisory board of CWIEME Berlin and Middle East Energy. In addition to his market research career, Saqib has worked as an Electrical Engineer in the manufacturing sector.
