Overview:
In this special PTR Perspective episode on Europe’s eMobility landscape, our experts cut through the noise surrounding the 2024 “EV slowdown” to reveal the real market dynamics at play. From abrupt subsidy withdrawals and rising interest rates to uneven adoption patterns across Europe, we break down why some markets stalled while others such as the UK, Netherlands, and Portugal continued to advance. The discussion also examines how consumer sentiment is evolving, how OEMs are recalibrating electrification strategies, and why fleets and leasing channels remain the backbone of adoption. Produced in collaboration with Mobility Makers — the world’s first community of professionals dedicated to sustainable mobility, this episode also looks ahead to the forces shaping Europe’s EV future. Falling battery costs, fresh policy frameworks in major markets, and tightening 2030/2035 climate targets are creating momentum, while Chinese automakers’ growing presence and the need for stronger charging infrastructure present new challenges. With commercial fleets leading adoption and European charger manufacturers rethinking strategies, this episode provides a clear and timely perspective on where Europe’s eMobility journey is heading. If you’re part of the e-mobility sector or simply curious about its future, this episode is made for you.
Speakers
Hassan Zaheer // Managing Partner & COO at PTR Inc.
Hassan is the Managing Partner & COO at PTR Inc. based in Abu Dhabi, UAE. With more than a decade of experience in the energy transition space, Hassan advises various Fortune-500 and blue-chip clients in the electrical infrastructure sector to sustainably grow their businesses, both through custom consulting work, marketing support services and tailored research reports by PTR, helping their executive management and boards make data driven decisions. Hassan is also a Member of Advisory Board for CWIEME Berlin and MENA EV Show, part of the Executive Editorial Board of APC Media and an advisor to the educational non-profit Better Humans Academy. Hassan has a tech background with a Masters in Power Engineering from the Technical University of Munich (TUM) and a BS in Electrical Engineering from the Lahore University of Management Sciences (LUMS). Additionally, he is also an Alumni of Center for Digital Technology & Management (CDTM).
Rafey Khan // Senior Analyst & Team Lead for EVCI at PTR Inc.
Rafey Khan is a Senior Analyst and Team Lead for Electric Vehicle Charging Infrastructure service. His research focuses on e-mobility topics, specializing in electric vehicles and their charging infrastructure. He has worked with major EVCI systems and component manufacturers, utilities, and CPOs to conduct research and provide consulting to 30+ markets around the world. He holds comprehensive knowledge of the E-Mobility market in the USA particularly around EV and EVSE technologies, emerging market trends, and regional competitive landscape. He is an electrical engineer from Lahore University of Management Sciences (LUMS) and holds an MBA from the Institute of Business Administration (IBA). Before joining PTR, Rafey gained valuable experience in Schneider Electric and K-Electric, which are digital automation companies and utility companies, respectively.
Najd Nasseredin // Client Relationship Manager at PTR Inc.
As a Client Relationship Manager at PTR, Najd is responsible for growing and strengthening PTR’s client network across Europe and the Middle East. With over 5 years of experience in market expansion and client engagement, Najd has a proven track record of establishing and fostering valuable connections. Prior to joining the Power Technology and Industrial Automation sector, Najd worked for 2.5 years in the logistics industry, successfully developing markets in Europe, the Middle East, and ISC regions. With her degree in accounting and finance alongside her strong networking skills, Najd is well-equipped to contribute to PTR’s success in maintaining a satisfied and strong client base.
